Those who currently use Windows Vista Ultimate and were
hoping to switch to Windows 7 Ultimate were understandably upset. After getting
little more than a few extras with Vista Ultimate, like Microsoft's BitLocker
Drive Encryption software, they were hoping they'd be treated better this time
around when they opted for Windows 7 Ultimate.
But instead of railing against Microsoft for treating its
Windows Vista Ultimate customers so poorly, perhaps we should turn our focus to
Windows 7 Ultimate itself. It might be the follow-up to Windows Vista Ultimate.
Microsoft might have thrown every feature into it. But if we take an objective
look at what it really offers, I don't think Microsoft can justify its
existence as a consumer operating system.
According to Microsoft's Windows 7 Web page, Windows 7
Ultimate edition sports just two features that you won't find in Windows 7
Professional: a full language pack, which includes support for 35 languages, and
the company's BitLocker software. A press release Microsoft sent to journalists
in February lists BranchCache and DirectAccess support, as well.
It's silly. BitLocker was included in Windows Vista Ultimate.
I'm willing to bet that if you asked most Windows Vista Ultimate users how
often they use BitLocker, they'll wonder what you're talking about.
Although it's nice to see Microsoft supporting multiple
languages for those more comfortable computing in their first language, a
relatively small subset of the market will actually want such a feature. For
many, it's a waste. And since both BranchCache and DirectAccess are designed
specifically for enterprise users, consumers won't have any reason to use those
tools either.
Why did Microsoft even consider releasing Windows 7 Ultimate?
It's not only more expensive than Windows 7 Professional, which sports all the
features most folks would need anyway, but its add-ons are, once again, inconsequential.
For its part, Microsoft is saying that Windows 7 Ultimate
isn't for everyone. Windows General Manager Mike Ybarra said in an interview
with Microsoft PressPass, the company's PR arm, that Windows 7 Ultimate is for
the "enthusiast."
"There is a small set of customers who want everything
Windows 7 has to offer," Ybarra said. "So, we will continue to have
Windows 7 Ultimate edition to meet that specialized need.
"Windows 7 Ultimate edition is designed for PC
enthusiasts who 'want it all' and customers who want the security features such
as BitLocker found in Windows 7 Enterprise edition."
Although I haven't seen Microsoft's customer research, I
have a hard time believing the PC enthusiast will look at Windows 7 Ultimate as
the go-to version. PC enthusiasts are generally experts with a high-level of
computing knowledge. Why would they pick an overpriced OS edition whose
features can't justify its price?
Quite the contrary, Windows 7 Ultimate edition looks like a
sucker's bet. Folks who go to the store with little knowledge about software
will be left wondering why they shouldn't just spend an additional for Windows 7
Ultimate when, judging by the name, it must be better than Professional. (Boxed
copies of Windows 7, available in October, will cost for Home Premium, for
Professional, and for Ultimate.)
Windows 7 Ultimate is really only Windows 7 Enterprise by
another name. It offers nothing compelling that would make home or even small
business users want to buy it. And yet, Microsoft is still selling it at full
price.
Once again, Microsoft has damaged the "Ultimate" moniker.
Maybe it's best if it fades away before Microsoft ostracizes even more
customers.
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